Oops! Something went wrong while submitting the form.
We started our research with screener surveys to find users who had regularly shopped at brick and mortar secondhand stores prior to the pandemic, as well as having experience shopping online.
After that we conducted interviews with four users who met those qualifications in order to attain insight into how to adapt the thrift shopping experience to a web experience
The interviews highlighted that it was a priority to assure the credibility of the website to the user, especially due to quality concerns over buying secondhand garments.
Many of garments being sold however were to be original creations created using thrifted garments, so we decided against a user facing metric for garment condition.
In addition to interviews we also performed a feature analysis with other online secondhand clothing platforms. Two user commerce platforms, two large secondhand charity shops, and two local thrift stores similar to our client.
Green indicates a feature is present, indicates a feature is not present, and grey is not applicable. Text within the cell is to articulate specifics regarding that feature.
Our persona was named Heather, she was a frequent brick and mortar thrift shopper prior to the pandemic, and now she's looking for online stores to buy secondhand from.
Due to the pandemic, most shops have been forced to go online. Heather enjoys shopping second hand, but when shopping online she finds it hard to assess fit and condition of the clothing on websites.
How might we improve the credibility and online experience of online shopping with Divinity Thrift?
As our problem statement explained, we wanted to prioritize the credibility of the website. To that end we wanted to ensure there was an easily accessible shipping and return policy, in addition to making sure sizing and materials information was clearly visible on the product page.
This is a live clickable prototype for our mobile mid fidelity design, made in Figma.
We tested out prototype with four users within the same user criteria as our interviews.
This is a live clickable prototype for our mobile hi fidelity design. Give it a try!
Users were able to once again navigate and complete all test tasks quickly.
We created a credible and useful website to meet our users needs. To do this, we prominently displayed detailed garment information, and additionally links to the shipping and return policies in both the menu and the footer
Going forward we would perhaps like test the clarity and usefulness of a metric for 'Condition' on the product page, based on a similar metric from the Housing Works website.